Albuquerque is launching a marketing campaign to focus on the hazards of dashing

Erika Chavez was killed after a speeder crashed into her.

“Our lives have changed forever and it was important that we come here and share our story to make sure another family isn’t going through what we’re going through,” said Rosa, who was related to Chavez.

Albuquerque Mayor Tim Keller said speeding was a problem across the city.

“This is not a problem in any particular neighborhood,” he said. “It happens all over town.”

During the pandemic, APD said the speed problem had worsened.

“We have to make sure that these people are held accountable and that we allocate resources for these problems,” said APD chief Harold Medina.

The officers go to school to educate the children about the dangers of speeding.

The “Speeding Has a Name” campaign starts on Monday with TV and radio spots, billboards and information on social media.

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