Albuquerque Man in World Marketing campaign to Finish Psychological Well being Stigma

ALBUQUERQUE, NM (KRQE) – An Albuquerque man is on a mission to end the stigma surrounding mental health. Now he is taking part in an international campaign to raise awareness.

Robert Arrieta isn’t a fan of what he looks like with a mustache, but he’s growing it out anyway in November. “You get a lot of interesting looks,” said Arrieta. “Family members can speak very verbally about what they think of it,” he said.

Despite some negative feedback, Arrieta says his whiskers are a great conversation starter and he will take any chance to talk about mental health. “That’s kind of where I support Movember,” said Arrieta.

Movember is a global movement encouraging men to increase their supplies in order to spread awareness about men’s health, including mental health. Arrieta has shared this mission for the past five years. Arrieta has been a first responder for 17 years fighting depression, anxiety and PTSD.

It was this struggle that inspired him to start Skulls for Hope, a nonprofit that uses shirts and bracelets to raise awareness of mental health and connect those who are struggling with resources in the community.

Now Arrieta is not just a topic of conversation locally, but also around the world. He was recently featured in a Movember campaign video. He hopes the video and Skulls for Hope will leave people with an important message. “It’s okay not to be okay,” said Arrieta.

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