Bueno Meals and its historical past in Albuquerque

ALBUQUERQUE, NM (KRQE) – “Esta Bueno” in Spanish culture not only means that something is good or going well, but for the Baca family in Albuquerque it has been called “Bueno” for 70 years. “In the late 1940s, my father and his brothers came back from World War II and found no work in post-war Albuquerque despite having trained under GI law. So they actually started a grocery store called Ace Food Store, ”said Ana Baca, Vice President of Marketing at Bueno.

When the Baca brothers Joe, Ray, and Augustine realized they couldn’t compete with big grocery stores, they took their mother Filomena’s recipes for tamales and burritos and found a way to freeze green chilli, and Bueno Foods was born. “We were actually the first to put tortillas on retail shelves in New Mexico. All of these products are there from the beginning, chilli, tortillas and tamales from the beginning, and now we have over 150 products, ”said Baca.

From Texas to California, says Baca, the company’s recent expansion will add to its freezing capacity. That way, they can store more green chilli and spread to other grocery stores across the southwest.

The path for the Baca brothers was not direct and did not happen overnight without dealing with racism. “Your father always wanted to start his own business and take his fate into his own hands. So it was really important to them that we create jobs for ourselves and for our community so that we also celebrate their Hispanic culinary traditions, ”said Baca.

From three brothers with a dream to a team of 400 workers in high season, the Baca family shows how green chilli and a magical recipe for good food can be successful even after all these years.

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