Metropolis debuts coasters with QR codes for One Albuquerque Housing Fund
ALBUQUERQUE, NM (KRQE) – The city is taking a new approach to getting Albuquerque’s homeless off the streets and grabbing your attention at the dining table. Since the One Albuquerque Housing Fund launched earlier this year, the city has used billboards, street signs, and t-shirt funds to raise funds. Now they’re using something you can find in most bars and restaurants – and it’s free for taxpayers.
While Carlos Contreras waited for food in a local restaurant, he noticed the objects right in front of him. Then the idea just clicked.
“It really started as an idea of sitting in a restaurant,” said Contreras, director of marketing and innovation for the city of Albuquerque. “Personally, I was sitting in a restaurant, turning a coaster over, looking at a table tent, and thinking about how we made the housing fund known. It was kind of a light bulb moment to be honest. Sitting in restaurants, waiting for food, or chatting in restaurants, and the time you spend there is spent with all of these things on the table in front of you. “
The coasters are just one way to get the city’s message across to help the homeless in Albuquerque. Right now, many can spot the billboards and signs at intersections while driving, but he says this makes it personal and puts the cause right in front of you.
“I thought if we could put that image and quick access to real estate funds in front of the people, we could only have a bigger impact,” said Contreras. “It’s kind of in the person’s hand, and there’s a QR code right on the coaster, and so many of us carry smartphones around these days, and your camera on your smartphone acts as a scanner or reader for that QR code. Code Send you directly to the donation page. “
The coasters are the result of time and material donated by Ambitions Document Solutions and JohnnyBoards Indoor Advertising, which are free to taxpayers. The owner of JohnnyBoards says the project suited them perfectly.
“JohnnyBoards does a lot in the public sector, so we took it for granted,” said Ruben Garcia, owner of JohnnyBoards. “We’re in breweries and cafes, so it was natural for us to be able to take part in the roller coaster drops for them.”
Anyone can donate by scanning the coaster’s QR code with their smartphone and taking it directly to the donation point of the housing fund. The city says it hopes it will bring a big change to helping the homeless in Albuquerque.
“We want to help the people in our city who need it most. Housing is key, as the signs say, and all things suggest that the ability to sustain life better is much better possible when people are housed, ”said Contreras. “Vouchers pay 70 percent of a person’s housing needs and cost, so I should say 30 percent of that is still paid for by the person who applies for and qualifies for the Housing Fund and Vouchers, but it’s a way to get people to win in housing. “
There are currently 10,000 coasters distributed across the city. Contreras hopes for a positive response.
“Ideally, we see people who treat it with kindness in their hearts and with the ability to donate,” said Contreras. “We’re just happy to be hugged by several people who are seeing the need in Albuquerque and the hope and opportunity in the city of Albuquerque.”
He says the city hopes to add folded table tents with the QR code for businesses in the area in the near future. So far, the Housing Fund has raised more than $ 16,000 to help local homeless people into housing.
From the street to the dining table – @cabq is taking a new approach to getting money into the real estate fund, going beyond the billboards and putting QR codes on coasters instead! This morning I’m going to take a look at what this means for taxpayers on @krqe… #KRQEmornings pic.twitter.com/X7IS4VoiuQ
– Jami Seymore (@JamiSeymore) September 2, 2019