Tequila, Tacos & Cerveza Competition involves ABQ after the success of Las Cruces »Albuquerque Journal

The Zacatecas Tacos + Tequila Food Truck is one of many vendors offering taco specialties for the Tequila, Taco & Cerveza Festival at the National Hispanic Cultural Center on Saturday, May 7th. Here you can see open face tacos from Zacatecas Tacos + Tequila. (Denise Miller / For the Albuquerque Journal)

Tequila, tacos and cerveza are apparently among Albuquerque’s favorites.

PartyTenders Inc. launched the Tequila, Tacos & Cerveza Festival, which it launched in Las Cruces last year. The event was so successful and well attended that PartyTenders decided to test the water and see what kind of response it would get if the event were held in other parts of the region.

Advertising pages were created on Facebook, and the more people “liked” the page, the better their chances of the festival coming to their region. According to Justin Hodges, owner and operator of the Tequila, Tacos & Cerveza Festival, the festival now stretches from Las Cruces to Albuquerque, Denver and Phoenix, as well as El Paso and San Antonio, Texas.

Dobel Maestro Tequilas will be one of many tequilas to be featured during the Tequila, Taco & Cerveza Festival on Saturday May 7th at the National Hispanic Cultural Center.  (Courtesy of Maestro Dobel)

Dobel Maestro Tequilas will be one of many tequilas to be featured during the Tequila, Taco & Cerveza Festival on Saturday May 7th at the National Hispanic Cultural Center. (Courtesy of Maestro Dobel)

Earlier last week, the Albuquerque event Facebook page had 15,000 RSVPs from people saying they would be attending the event. Currently, the National Hispanic Cultural Center, where the event will take place, can accommodate 3,500 people.

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There are plans to address the expected large number of visitors, including limiting walk-up ticket sales and extending event times. A two-day event is also being considered in the future, according to Hodges.

“We care about Facebook through our news feeds and our Facebook event link,” said Hodges. “And from then on we kind of go, OK, cool, this market really cares about these three things, you know, tequila, tacos and cervezas. It’s like a traditional beer festival, but much more exciting. It’s also more of a niche market. We take this beer festival concept that is very popular these days and we give it a little more flair if you will. “

The event will feature 60 tequilas from manufacturers including 1800, Azunia, Blue Nectar, Camarena, Corazón, Corralejo, Don Eduardo, El Jimador, Gran Centenario, Herradura, Jose Cuervo, Los Nahuales, Maestro Dobel, Milagros, Peligros, Siete Leguas, Tanteo and others.

The ticket price includes 10 quarter-ounce samples and includes a sample glass as well as a koozie. Full shots of tequila, margaritas, and Mexican beers, including Dos Equis, Tecate, and Corona, as well as Negro Modelo, Victoria, Sol, Estrella, and Montejo, are available for purchase.

“We usually have about five different brands of tequila per station. So just like at a wine or beer festival, walk around and use your 10 sample cards however you like, for whichever one you like. You can also purchase additional samples for $ 1. “

A number of taco food trucks will sell its food there, including Street Food Blvd., Zacatecas Tacos + Tequila, Nosh Wagon, and others. Mariachis and other live bands, DJs, Chihuahua races, tequila Olympics, water pong and more will keep event goers entertained.

“We book all of the local food trucks and we really care about them selling tacos, and they have to be pretty creative with it,” Hodges said. “You can have carnitas; they can have steak; You can make ducks if you want – shrimp, fish tacos, whatever, vegetarian tacos. We also recommend some of them to make dessert tacos, including ice cream and sweets. Plus the usual shrimp cocktails. With all of these Hispanic traits, we’re trying to really push this forward. “

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