Tomato Assault brings La Tomatina-style meals battle tour to Albuquerque for enjoyable and charity

Tomato attack

Pointless fun for meaningful purposes.

The world’s most famous food battle is the inspiration for a one-of-a-kind fundraising tour to Albuquerque, New Mexico in May. The tour is based on La Tomatina, an annual festival in Bunol, Spain where over 40 tons of shredded tomatoes are used as ammunition in a massive tomato fight. Tomato Assault is bringing this one-of-a-kind event to the University of New Mexico campus in pursuit of its goal of “creating meaningless fun for meaningful ends”.

Tomato Assault will host its event on May 25th from 12:00 PM to 6:00 PM in the East Parking Lot of University Arena at 1 University Boulevard, Northeast Albuquerque, NM 87131. In addition to nearly 40,000 pounds of tomatoes, the event will feature live local music, a beer garden, inflatables and a costume contest. The tomato fight starts around 4 p.m. and lasts about an hour, with the organizers expecting several thousand participants. Hopefully, a successful event signals the beginning of an annual tradition in Albuquerque.

Tomato Assault, a Seattle-based company, was founded in 2012 by Brian Hallberg and Michael Whitmarsh with the intention of turning fun and frivolity into a means of raising money for a good cause. The Albuquerque event is one of eight tour stops across the country in 2013, with an additional fifteen locations planned for 2014. The tour runs May through September, with a minimum of $ 5 from each ticket sold going to the National Multiple Sclerosis Society. With the goal of donating over $ 150,000 by the end of the summer, Tomato Assault will donate an additional $ 5,000 on behalf of the city with the most attendees.

The tomatoes used at Tomato Assault events are surplus and inedible, with the timing of the tour stops in the late season largely depending on the particular growing season.

Tickets are available on the Tomato Assault website and at the gate on the day of the event.

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